There are 3 key signs that a business website needs an upgrade. These signs are important because they show that a website cannot deliver a satisfactory user experience to it’s visitors. Here are the 3 signs:
1. Does Not Work Well On A Mobile Phone
A responsive mobile optimized interface is an essential requirement for a business website. Here are some facts:
- 52.64% of users access a website via a mobile device.
- 50% of all e-commerce revenue is made on mobile devices.
- 50% of internet users will not recommend a business with a poor mobile website experience.
- Smartphone conversion rates are up 64% compared to desktop conversion rates.
- 83% of mobile users say a seamless experience Across all devices is important.
- 88% of consumers who search for a business on a mobile device call or visit within 24 hours.
Be sure your website has a fully responsive theme (front-end) and be sure to test and optimize how your content appears on desktop, tablet, and mobile phone devices.
2. Complaints Of “Slow” Performance
A page on a website that takes longer than three seconds to load can lose nearly half (50%) of its visitors
(Source: The Need For Mobile Speed – DoubleClick)
Performance is a critical factor in the success of a business website. What we mean by performance is the amount of time it takes for a page on a website to load for a site visitor. Optimizing page load time greatly improves a sites user experience, conversion rates, and ultimately your sales. Hosting is the key to unlocking site performance with finely tuned servers, databases, and applications.
Fixing performance issues boils down to:
- Your host having systems that are tuned specifically for your website app (WordPress, Drupal, etc.). This is not possible on a shared hosting service
- Your host having Cache systems setup on your site that are managed (by the pros at your host), or that you can configure. This gets really technical so seek out professional assistance in this area.
3. Need To Customize “How” Something Works
There are times when “how” something works needs to be changed. For example, a site that sells books may get requests to offer product bundles, and that feature is either not available or does not function the way the site owner wants it to.
When custom functional requirements arise, a business website must be able to make them happen. Using an industry standard open source website content management system (CMS), like WordPress or Drupal, gives your website ultimate flexibility, stability, and portability.
About Flawless Websites
Flawless Websites hosts, designs and develops business websites, powered by WordPress, with business hosting and business features pre-installed. Flawless Websites solutions and services empower business website owners with full-featured websites, know-how for self-management, and superior professional service when it’s needed. Flawless Websites mission is to make designing, developing, and maintaining effective business websites easier.