Brand/Identity Interview This Brand/Identity Interview is the first step towards creating your new logo and brand design. Let’s do this! YouFirst Name *Last Name *TitleCompanyEmail *Phone *0 / 12Your BusinessWhat is your company name? *What industry is it in? *Describe the products and services you offer? *0 / 100In five words or less, summarize the "feel" of your company? *0 / 25List the top 2-4 problems your products/services solve for your customers? *0 / 100"How" do the products and services you offer solve each of these problems for your customers? *0 / 300What are the unique selling points, features and/or benefits of your products/service? *0 / 300What are the values and/or mission statement of your company? *0 / 300Describe your company in five years.0 / 300Your MarketWho are your main competitors? (Top 2-3) *0 / 50How are you different from your main competitors? *0 / 100What do your main competitors do well? *0 / 100What do your main competitors NOT do well? *0 / 100What does your business do well? *0 / 100What does your business NOT do well? *0 / 100Your BrandWhat logos do you like and why?0 / 100What brands do you look up to and why?0 / 100What three attributes would you like your target audience to think of when they look at your logo? (Examples: honesty, quality, funny, reliable, strength) *0 / 100What words would you like people to use to describe your brand? *0 / 501. Which of these words is a better fit for your brand?TraditionalModern2. Which of these words is a better fit for your brand?CorporateCasual3. Which of these words is a better fit for your brand?LuxuryCost-Effective4. Which of these words is a better fit for your brand?ConsumerTradeSubmit
