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Here are the six e-commerce email trigger segments that make it possible to send automated relevant and personalized emails to your customers and prospects.

The Segments

  1. Customers With 0 Purchases
  2. First Time Customers
  3. High Spending Customers
  4. High Spending Repeat Customers
  5. Repeat Customers
  6. Newsletter Subscribers

Customers With 0 Purchases

Customers in your list who have not made a purchase on your website.

First Time Customers

Customers in your list who have made their first purchase on your website.

High Spending Customers

Customers in your list who have made a purchase on your website, and where the total of that purchase meets or exceeds a set spending amount.

High Spending Repeat Customers

Customers in your list who have made multiple purchases on your website, and where the total of those purchases meets or exceeds a set spending amount.

Repeat Customers

Customers in your list who have made multiple purchases on your website.

Newsletter Subscribers

Contacts in your list.

With these segments setup, you can use Campaign Monitors Automation features to create automated email sequences that get sent to different personalized emails to your contacts in each of the six segments.