People are busy and they are looking for solutions to their problems. They don’t care about what you have to offer unless they feel you can solve their problem(s).
Make The Marketing Translation
An effective approach for nonprofit marketing communications, including promoting events, is to translate what you have to offer and what you want to say into what they are looking for and what they want to hear. Here is a process for making this important translation:
- List the Programs/Services you offer.
- List who uses each Program/Service (Example: Moms with 1+ Kids; Kids Age 5-9; etc.).
- For each of your Program/Service Users list the top 1-3 “Problem(s)” they have that you Program/Service solves really well.
- Use the top “Problem(s)” that you solve really well in your headlines and promotional content.