Email marketing is an essential marketing channel for business, especially for small businesses.

There are a lot of  email marketing services out there. Some of the most popular include (in alphabetical order): Active Campaign, Campaign Monitor, Emma, and Mailchimp. There are also a few impressive newbies: JustSend.Email, Mailgun, and Mailjet. So which “The Best” email marketing service for your business? Here are my thoughts.

The short answer to the question which is the best email marketing service for your business is… it depends on your requirements and your budget. So let’s dive into both of these key decision making areas. I’m going to break this down so beginners can follow along.

Who Is Your Target Audience(s)?


What Are Your Email Marketing Requirements?


What Is Your Email Marketing Budget?


Email Marketing


Customer Relationship Management (CRM)


Social Media Marketing


Google Advertising










Market Size


Message Frequency


Lists & List Size

A list is a collection of contacts that you send emails to.

And The Winner Is…